Advocates love your brand and become a valuable marketing channel, acting as a community megaphone to help bring others into your brand experience. According to Forrester's 'Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand Experiences,' written by Luca S. Paderni and … Take a look at brand communities for some of the most luxurious brands in the world, like Rolex watches, Porsche cars, or Montblanc pens. Creating an online brand community allows your to learn what makes your customers tick, as well as what they do and don’t like about the customer experience. Whether it’s through rewards, special events, user-generated content, or brand advocates, the world’s biggest brand communities give their members the tools to bring other like-minded individuals into the brand’s story, the motivation to keep them engaged, … A brand community is essentially a group of people (ideally, your customers and/or target demographics) who identify your brand, and use your brand as a platform or backdrop to exchange ideas and contribute content. If you are interested in building a brand community of your own, checkout the easy to follow guide below. When you already have a strong brand and loyal customers, it is … Whether it’s through in-person events or online forums, communities are key to brand loyalty, awareness and overall success. Customers will invest in your brand because your community represents the values your brand is all about, allowing you to sever your dependence on promotions and advertising. Increases customer retention. we are all about building brand a community, by tapping into what really motivates them: their emotions, resulting in a 200% increase in repeat purchase rate, 12 Causes of Poor Ecommerce Email Deliverability, 6 Tips to Amplify Your Loyalty Program Promotion, How to Personalize the Customer Experience for Your eCommerce Store, 5 Tips for Preventing Cart Abandonment That You Can Implement Today, How to Leverage Exclusive Events to Build Community, How to Build a Community Based on Emotions, Not Transactions. After the initial costs of the community tool and recruitment, numerous projects can be run within a community in place of several ad hoc projects. Removes dependency on ads and promotions for traffic. Though the actual execution is more complex (for example, you'll need to do extensive market research and customize each step of the process for your target demographics), the steps involved in the brand community building process are fairly straightforward: If executed properly, a brand community can be a powerful and supportive strategy to develop your company. Value-add marketing gives you the chance to exceed every customer's expectations by delivering more than they expected with every interaction. Energy gum makers Run Gum took full advantage of community and brand advocates with their referral program. This invaluable market research can assist you and your team in choosing where you allocate human and capital resources, how you update and improve your product, and what products you develop for the future. RSP Nutrition is a perfect example of creating value-add marketing content that’s valuable for everyone. Anywhere you interact with them online, especially their Wishing Well Rewards program, the tie between MudLOVE and the joy of global impact is in the spotlight. Armed with all the product reviews, feedback forms, and social engagements, there are lots of ways to find out everything you can do to make every interaction with your brand a delight. Creating value for your community members, shoppers, and even casual website visitors will help your brand stand out, cutting through the marketing noise. These blogs are great for their community to engage with, but also show RSP’s authority in their industry. Once you have an active customer base engaging in your online brand community, you will have instant and continuous feedback. By using value-add marketing, you can create value for both your community and your not-yet-customers. You can also book some time with one of our experts. Think about your recent purchases from your favourite brands.